How growing your landscape business can hurt you

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Growing your landscape business?

It could hurt you.

But, not if you are prepared.

Avoid these five common mistakes and growing your landscape business will be much easier and a lot less painful:

 

1.Growing the company before systems are in place.

Success in the landscape industry, or really any industry, requires a system. You cannot grow your landscape business without successful systems in place. With these systems in place your company should have the means to add additional full time crews, grow and produce optimum results.  You do not want to be creating systems through trial and error while managing the day to day problems, it’s next to impossible. Sometimes the best way to be successful is to be prepared to do the work before actually doing the work.  Without systems in place the transition from being a hands on owner to becoming business owners that hire people to create projects at the same quality, while you still earn the same profits, will be much harder than it needs to be.

2. Growing too fast.

Growing your landscape business is a great thing. Until it isn’t. It boils down to supply and demand. If you can’t meet the needs of your growing business, it’s going to be a constant uphill battle to regain the balance and control you need in a business.

3. Not identifying all-star employees.

By identifying and leveraging these people, you can provide a more entrepreneurial environment and pay structure; you can grow your landscape business while reducing your personal workload. You don’t want to lose all star employees, which generally happens when they don’t see what their future in the industry could be. If you don’t do this, then chances are that you will be surrounded by employees that work only for a paycheck, which in all likelihood will reduce your company expansion and add to your personal workload.

4. Trying to operate without the right equipment.

Equipment is expensive, we get it. But, this is one area where it is best not to be cheap or “make do” with tools. That doesn’t mean you should go bankrupt buying the biggest and baddest tools you can find. Finding a balance between high quality equipment and price is difficult for any business owner.

5.  Hiring the wrong employees.

All business owners have been in this situation at least once. It’s one thing to hire the wrong employees for your landscape business; it’s another to hang onto them. With landscaping skills being in demand, highly usable and the current state of affairs in the business world you need to hire the best employees that you can, because you can’t afford to let any of them go.

The Grounds Guys® is a great example of a landscape company that continually survives, possibly due in large part to the systems that they have in place. This system helps franchisees avoid making all five of these mistakes. All franchisees get business training, access to a network of vendors, and a trained consultant for extra guidance.

 If you would like more information about The Grounds Guys, then please feel free to fill out the contact form to the side. Don’t forget to subscribe to our blog, so you don’t miss a single business tip!

 

 

Why Should You Celebrate Easter at Work?

How to celebrate Easter at workAre you celebrating Easter with your employees? Why not? Celebrating holidays like Easter can make a positive impact on your employees, no matter how small the celebration. Easter is a great way to have some fun around the office, create different office traditions, increase employee motivation, and employee loyalty. So here are a few ideas to help you celebrate the holiday in your office.

Easy Easter Baskets

                Easter baskets are a great way to celebrate the holiday with employees or customers. Small baskets full of candy, homemade treats, and gifts let employees and customers know you are thinking of them during this holiday. Small basket ideas include: chocolate eggs or bunnies, cookies, bunny ears and plastic eggs.

Egg Hunt

                A business-wide egg hunt is a fun way to take a break during the Easter holidays. Fill plastic eggs with candy or even coupons from local businesses. Egg hunts bring out the competitive side in everyone, so a fun twist on a regular egg hunt would be dividing into teams and having a grand prize for the team with the most eggs. You may even want to put a special “day-off from work” in an egg.

Easter Pot Luck Lunch

                Host a pot luck lunch for your employees the Friday before Easter to encourage team building and camaraderie. Employees can bring their favorite Easter dish or dessert and combine food for everyone to have a fun Easter party. This is a way to bring the office together to celebrate and have fun while at the office.

At The Dwyer Group®, we look to not only work hard but also to have fun in the process. Easter is one great way to let employees know they are valued, ease the everyday rush of the workday, and even show customers that your company is a business that cares about people.

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7 Social Media Marketing Mistakes To Avoid With A Plumbing Business

Social Media ROI

Social media is one of the building pieces of a successful marketing strategy for a plumbing business.

Using social media properly will help you connect with customers, increase your search ranking and it provides you with a great way to distribute important information.

For social media to be used successfully, as a marketing tool for any business, there needs to be a plan in place.  To create a plan it is often helpful to know common mistakes you can make.

Here are seven common mistakes you can make using social media marketing for your plumbing business:

No Profile Picture or Cover Photo

People are more likely to connect with someone, brands included, if they can visually see what or with whom they are connecting. This picture also serves as the first impression of your business to consumers. You can creatively use this to take your marketing a step further. It may be difficult to select a profile picture for your plumbing business on Facebook, consider using your business logo or a great picture of your store front. Don’t forget you will need a cover photo as well. Your profile picture and cover photo should be different. An idea for a great cover photo for your plumbing business would be a picture of your staff or your branded company vehicles.

Inconsistent Branding

With so many social media sites, businesses now have more than one page or profile to maintain. It is important to maintain branding across all social media. Use the same pictures and logos. Keep the theme common and consistent. The content does not have to be identical on every page though.

Not Creating a Business Listing/ Profile

Having a separate listing and profile for your business aside from your personal social media is a definite must.  On Facebook the business listings are called “pages” on Google Plus it’s Google Local, on LinkedIn it’s a company page. These pages are designed with businesses in mind, they help you display your professional brand and in some cases can boost your search ranking.

Inconsistent and Infrequent Posting

To be successful using social media to market your plumbing business, you need a steady flow of information. A steady flow does not mean that you post hourly, in most cases, posting daily or every other day works perfectly. Don’t spam your clients! As a plumbing business you have the opportunity to use social media to share important information with your clients. An example would be a post about water conservation tips or content related to plumbing and holidays.

Not Using Social Media

It may seem unnecessary for your plumbing business to be on Facebook, Twitter, and LinkedIn but this is untrue. People use each site differently and seek content differently depending on the site. Thinking that you don’t need a LinkedIn page for your plumbing business, because you don’t do B2B might be a common thought. However, LinkedIn is a great place to establish yourself as a leader in your industry, and once you have established that the chances of new opportunities are elevated. Explore all of your different options for social media and decide which sites will work best for your business.

Not filling out your profile 100%

This goes back to the making sure you have a profile picture, but you also need to make sure you have completely filled in the information on your page. The more information customers can find about you that is directly from you, the better. Your page should include information for contacting your plumbing business as well as a link to your webpage.

Talking AT your followers instead of TO them

This is a common problem with business pages, and often with personal pages. So many people just talk to say something and never actually listen or engage with their following. Stop trying to sell everyone and start genuinely engaging and help customers when you can.

When you purchase a Mr. Rooter ® plumbing franchise, you purchase a system. Part of that system includes valuable business training for franchisees, some of which covers marketing and social media. For more information about purchasing a Mr. Rooter plumbing franchise click here or fill out the contact form to the side.

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How A Franchise Saved My Business: Ben Goergen Tells His Story

Saved my business

Don’t let one accident cause you to lose your business.

It’s hard to find a career that provides the same level of the freedom and control that owning a business can offer, but Ben Goergen came face to face with the reality of being the sole owner and operator of his business with just one misstep. Ben soon discovered that a franchise could do more than increase his revenue, streamline his operation, and provide operations and marketing support. More importantly, he said, “It saved my business.”

Franchisee for Glass Doctor

Ben Goergen, “My business was completely and utterly dependent on me. I didn’t have anybody else that could manage the business like I do, so I had to close for a whole week after the accident.”

“I felt it all the way up into the back of my knee. I thought I had snapped my Achilles,” said Ben. “I thought it had snapped and recoiled into the back of my leg. I was scared. I was absolutely panicked. So, I slowly put my foot down. Everything was fine, but I thought, man, is that a precursor to what could happen?”

For one very long moment, Ben was concerned about his personal health and the health of his business. Thankfully, his injury was relatively minor…this time. Yet, the incident gave him a whole new perspective about his business and what could have happened to it if the worst had happened that day.

“The accident just stopped my heart, and I started thinking about it,” said Ben. “I needed to create something that if I were to go down I would have a business that could survive without me. My business was completely and utterly dependent on me. I didn’t have anybody else that could manage the business like I do, so I had to close for a whole week after the accident.”

At that moment Ben realized that if he ever suffered a serious injury forbidding him to work, his business would have no chance of recovering. It was at that moment that Ben decided that he needed to make the move to something bigger than himself. Ben realized he needed to pursue another business path that yielded more employees and a larger support system. In the end, he found Glass Doctor®.

“Coming down to [corporate headquarters], I was expecting to learn about the support systems, the help, and the structure that I didn’t know about,” said Ben. “It’s not that I haven’t found that, but I’m more surprised by all the other stuff that I found out about the people who work at Glass Doctor and The Dwyer Group®. Now that I’ve met the people of Glass Doctor and I’ve seen their hearts and sincerity and values, I’m completely and utterly floored.”

“I have the marketing team working for me and the operations team working for me,” Goergen said. “All of these people working to help me succeed. You have hundreds of incredibly successful professionals with years of experience in every facet of the business as your support team. How can that not be a good thing?”

With over 100 years of combined experience between the members of the Glass Doctor support team, Glass Doctor offers opportunities to small business owners looking for a supportive business environment. Whether you’re just like Ben, one accident away from shutting down, or even an established business owner looking for ways to improve sales or streamline your business so that you have more control over your life, Glass Doctor may be able to give you the support that you need. Fill out the form on the right side of the page to be connected with a business specialist who can help you get started today.

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Mobile Friendly Websites Predict Business Future

Technology in the hands

Having a website that is mobile friendly is no longer about making a few more sales; it’s become a critical component of creating strong brands.

A study conducted by Google on mobile use in the US found:

96% of consumers have encountered a website that did not have mobile in mind.

75% prefer a mobile site.

67% said that when they visit a mobile friendly site they are more likely to buy a site’s product or service.

50% said that even if they like the business they will use them less often if the website isn’t mobile friendly.

52% said that a bad mobile said made them less likely to engage with the company.

48% said that if a site didn’t work on mobile it made them feel like the company didn’t care about their business.

The numbers are very sobering, and it’s apparent that mobile friendly websites are a necessity to be a successful competitor in the marketplace.

Curious if your brand is meeting this need? An easy way to check if your business website is mobile friendly is to visit the page via your smartphone.

3 key ideas to remember in making a mobile friendly website:

  • Don’t let your customers get lost. Having a place where users can click to call your business and find your address easily is a necessary first step.  If they can’t find you, you’ve lost them. Literally and figuratively.
  • Easily clickable links. Links should be large enough that they can be easily clicked by hand or trackball.
  • Say no to thumb fatigue. Limiting content is helpful as most do not want to read a large block of text on a small screen.  Also, limit the number of times they must input information into a textbox. Nobody wants to spend five minutes filling in multiple text boxes with their thumbs.

With the ever-growing numbers of smartphone users, businesses should consider adapting their websites to mobile friendly versions. This requires an investment of time and money for business owners.

Making your website mobile friendly makes it future friendly. By adapting your website for mobile use you are positioning your business to meet the needs of a base of customers who are already familiar and very comfortable with mobile browsing and emerging technology.

Making a  mobile friendly website requires time and money. But, franchisees that purchase a franchise system from The Dwyer Group ®have someone to help them with this so their time and money can be applied to more important aspects of business.

If you would like to learn more about purchasing a franchise, fill out the contact form and someone will be in contact with you shortly. Don’t forget to subscribe to our blog, you don’t want to miss out!

HVAC Business Recovers From The Brink of Disaster in a Bad Economy

Aire Serv Van Best Franchise Opportunity With more than three decades of HVAC and plumbing experience under his belt, John Goldberg knows the ups and downs of the HVAC business, but like many in the HVAC industry, in 2008, John felt the heavy weight of a bad economy on his business. In a recent interview John explains his experience becoming Aire Serv® of Southwestern New York and how the franchise assisted him in bringing his business back from the brink.

What was your business like before expanding as an Aire Serv?

Before Aire Serv, we had traveled through the ups and downs of business. The word we used for going broke was “downsizing.” By 2010, I was in the field with a helper and we had a girl that answered the phone one day a week. It’s amazing how hard we worked for our little bit of sales. But it’s all we could do; it was all only one guy could do.

Since joining Aire Serv, it has helped us rebuild our business. Today I have 5 technicians, 2 people in the office, a sales person—the home comfort designer, and my wife, Tiffany, who does our marketing. We just took a photo of our team the other day and there are 9 people in it!

What made you decide you wanted to start your own business?

I would say an ambitious personality. I want to control my own schedule. That’s what drives me today is the ability to make my own decisions, be an entrepreneur—control my finances, my future, on a day-to-day basis.

How did you hear about Aire Serv?

John-Goldberg-2Early on we were a new-construction-based plumbing and HVAC company, and in 2008, we hit THE WALL. I decided at that time that we needed to transition into a service maintenance and replacement business. We had actually tried some other things before Aire Serv. We had worked with some consultants, but hadn’t been able make it happen on our own. Our switch to Aire Serv, all started with a phone call and a simple conversation with an Aire Serv Franchise Developer.

*Get in contact with the Aire Serv Franchise Developer for your area by filling out the form on the right side of the page.

What made you decide to become a part of Aire Serv?

There were several steps before I decided to go with Aire Serv. When I attended Orientation, I talked with other HVAC contractors there looking at the franchise. We all had a protective curtain up. However, we all talked about the same things. We all had the same problems and pains in our businesses. Aire Serv seemed to offer the solutions we were looking for.

What recommendations do you have for someone interested in Aire Serv?

I’ll be honest. Joining Aire Serv was probably one of the hardest things I’ve ever done. It’s not easy. But Aire Serv, by far, is the best thing that has happened to us. The hardest thing to do is make the decision to go with it. Once that choice is made, you strap on your helmet and it’s game time. If I made a mistake, it was that I waited too long to become a part of Aire Serv.

What are some of the goals you have for your Aire Serv location this year?Alicia Lloyd and John Goldberg

What we are trying to do this year—drill down with a laser focus—is lead generation for replacement sales. That’s our daily effort: find places for our sales people to go to give presentations. Aire Serv is at the core of the business, helping achieve our goals.

Would you like to expand like John? An Aire Serv may still be available for your area. You can receive more information by filling out the form on the right side of the page, or visit our website to learn more about us at www.AireServFranchise.com.

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Rainbow International® to Attend 2014 International Roofing Expo

Come visit with experts in the restoration industry at the 2014 International Roofing Expo (IRE) in Las Vegas, NV. The IRE takes place February 26th-28th in the Mandalay Bay Convention Center. Rainbow International will be hosting booth #475 and presenting attendees with information about changes in the trade.

 

Rainbow International  is a restoration franchise company that specializes in home and commercial restoration, carpet cleaning services, and more. With more than 30 years in service and 400 locations worldwide, Rainbow International offers quick, professional, high-quality restoration services to customers and opportunities to expand clientele and increase growth for restoration business owners.

 

Rainbow International  has been consistently featured on the annual Franchise 500® list written by Entrepreneur Magazine. Along with being featured in Entrepreneur and Franchise Times, Rainbow International has been voted a Military Friendly Franchises® by G.I. Jobs magazine, and is featured on the Best for Vets® list from Military Times.

 

Dan Glaser and Stephen Schiller, two Rainbow International franchise developers, will be in the booth at IRE to speak with attendees about changes in the roofing industry and the benefits of franchising.

 

 Rainbow International  at the International Roofing Expo 2014

 

February 26-28, 2014

 

Booth #475

 

The Mandalay Bay Convention Center

 

Las Vegas, NV

 

More about IRE:

 

The International Roofing Expo hosts more than 500 companies and 1,000 booths representing roofing maintenance and construction. The expo is held in the Mandalay Bay Convention Center Feb. 26-28, 2014. Along with exhibitions, the IRE offers  continuing education hours, a golf tournament and a silent auction.

 

For more information about Rainbow International visit www.RainbowIntlFranchise.comhttp://leadingtheserviceindustry.com/blog/wp-includes/js/tinymce/themes/advanced/img/trans.gif

Come visit with experts in the restoration industry at the 2014 International Roofing Expo (IRE) in Las Vegas, NV. The IRE takes place February 26th-28th in the Mandalay Bay Convention Center. Rainbow International will be hosting booth #475 and presenting attendees with information about changes in the trade.

Rainbow International  is a restoration franchise company that specializes in home and commercial restoration, carpet cleaning services, and more. With more than 30 years in service and 400 locations worldwide, Rainbow International offers quick, professional, high-quality restoration services to customers and opportunities to expand clientele and increase growth for restoration business owners.

Rainbow International  has been consistently featured on the annual Franchise 500® list written by Entrepreneur Magazine. Along with being featured in Entrepreneur and Franchise Times, Rainbow International has been voted a Military Friendly Franchises® by G.I. Jobs magazine, and is featured on the Best for Vets® list from Military Times.

Dan Glaser and Stephen Schiller, two Rainbow International franchise developers, will be in the booth at IRE to speak with attendees about changes in the roofing industry and the benefits of franchising.

 Rainbow International  at the International Roofing Expo 2014

February 26-28, 2014

Booth #475

The Mandalay Bay Convention Center

Las Vegas, NV

More about IRE:

The International Roofing Expo hosts more than 500 companies and 1,000 booths representing roofing maintenance and construction. The expo is held in the Mandalay Bay Convention Center Feb. 26-28, 2014. Along with exhibitions, the IRE offers  continuing education hours, a golf tournament and a silent auction.

For more information about Rainbow International visit www.RainbowIntlFranchise.comhttp://leadingtheserviceindustry.com/blog/wp-includes/js/tinymce/themes/advanced/img/trans.gif

Mr. Rooter® to Attend 2014 Pumper & Cleaner Environmental Expo

MRR-Pumper-Show-Members from the Mr. Rooter® team will be attending the 2014 Pumper & Cleaner Environmental Expo. The Pumper & Cleaner Expo will be hosted in Indianapolis, IN from February 24th-27th in the Indianapolis Convention Center. Mr. Rooter representatives will be in booth #1215 to visit with attendees about the tips and tricks of the plumbing business, and franchising opportunities.

Mr. Rooter is a nationally renowned plumbing franchise with both residential and commercial services. Mr. Rooter has a reputation for friendly, reliable service for customers and opportunities for plumbing businesses to grow their customer base and expand their credibility.

Mr. Rooter has been featured on the annual Franchise 500® list written by Entrepreneur Magazine for three years running, and has a spot on the Top 200 Franchise Chains compiled by Franchise Times. Along with being featured in Entrepreneur and Franchise TimesMr. Rooter has been repeatedly ranked as one of the top Military Friendly Franchises® by G.I. Jobs magazine and has been  featured on the the Best for Vets® list from Military Times.

Sam Thurman, Mr. Rooter franchise consultant, will be in the booth at the expo to answer attendees’ questions about the benefits of franchising and discuss new techniques in the trade.

 Mr. Rooter  at the 2014 Pumper & Cleaner Environmental Expo

2014 Pumper & Cleaner Environmental Expo

Booth #1215

February 24-27, 2014

The Indianapolis Convention Center

Indianapolis, IN

More about the Pumper & Cleaner Expo

The Pumper & Cleaner Environmental Expo International is the world’s largest trade show for professionals in the environmental service industry. The expo will feature over 500 exhibits hosted by professionals from the industry. Along with exhibits, the expo features educational sessions Monday, Tuesday and Wednesday as well as a complimentary concert from country singer Lee Brice.

Find out if a Mr. Rooter is available in your area by visiting www.MrRooterFranchise.com  and speaking with one of our trained development specialists.

How To Use QuickBooks: Utilizing the Audit Trail Feature

Quick Books Tutorial

 

By Lisa McCarthy, Co-Founder, Out Of The Box Technology

Like Sherlock Holmes, the master detective himself, QuickBooks® can uncover hard-to-get information. QuickBooks can find out the WHO, WHAT, HOW and WHEN as it pertains to changing a transaction. In this month’s “How to use QuickBooks Blog” we’ll discuss the Audit Trail feature.

The Audit Trail feature in QuickBooks is designed to maintain a record of changes made to individual transactions. Each time a transaction is created, modified, or deleted, QuickBooks keeps a record of the change, as well as the date, time, and the user who made the change. All of this information is accessible by running the Audit Trail Report. Initially, the report displays entries that were created or modified on the day it was created. You can change the date range or report filters by clicking the Modify Report button.

To create the Audit Trail report, choose “Accountant & Taxes” from the “Reports” menu; then select “Audit Trail.” This will show the WHO, WHAT, HOW and WHEN behind a transaction entry or modification.

How to use QuickBooks the Audit Trail Feature #1

Click the “Customize Report” button to help you narrow the scope of the report. Use the Date ranges to restrict the report to specific transaction dates and/or modification dates.

How to use quickbooks the Audit Trail Feature #2

Use the Voided/Deleted Transactions reports (under the Accountant & Taxes reports menu), to look for WHAT and WHEN entries were deleted. You can view these transactions in summary or detail.

How to use quick books the Audit Trail Feature #3

Or, if you just want to see WHO and WHEN a specific transaction was entered or modified, simply display the transaction, click the Transaction Journal button (or CTRL Y if the button is not an option), and the associated Transaction Journal report will be displayed. Click the Customize Report button and add the columns for Entered/Last Modified and Last modified by details to the report.How to use quick books Audit Trail Feature #4

 

A note of caution: All users that sign on under the same username will ultimately reduce the effectiveness of these reports and features. Be sure to set up each user with a unique username and password!

If you’re looking for more tutorials on how to use QuickBooks look below to find more articles about the features that QuickBooks offers.  Or subscribe to our blog for more great information designed for the small business owner.


 


Out Of The Box Technology does everything QuickBooks! Out Of The Box Technology installs, sets up, designs and trains small to medium size businesses on QuickBooks so that business owners can get the most out of their software. They handle any QuickBooks issue – big or small. Out Of The Box Technology also offers bookkeeping and IT networking solutions and support. Out Of The Box Technology is also a participant in ProTradeNet®, the preferred vendor network The Dwyer Group® offers to its franchisees.

 

Glass Doctor® Team Will Attend The 2014 Canadian Franchise Association’s Franchise Show

GD University doors

Glass Doctor will be attending the 2014 Canadian Franchise Association (CFA) franchise show in Toronto, Ontario from February 22-23, 2014. Glass Doctor experts will be on the floor at booth #602. As professionals in the auto glass field, the Glass Doctor specialists and franchise experts will provide attendees with information about changes in the industry, diversification options, and more.

Glass Doctor  is a residential, business and auto glass franchise company that offers franchising opportunities in both the United States and Canada. With more than 30 years of experience in the glass industry, Glass Doctor offers business expertise and guidance for both current businesses owners looking to expand the services that they offer as well as first time entrepreneurs ready to pursue a change in lifestyle.

Glass Doctor has been listed as part of Military Friendly Franchises® by G.I. Jobs magazine and the Best for Vets® list compiled by Military Times In Addition, Glass Doctor has been featured in the best at home franchises by Entrepreneur Magazine and has, yet again, been included on this year’s Franchise 500® compiled by Entrepreneur Magazine.

Glass Doctor will be represented on the trade show floor by Michael Wood. He will be available to provide attendees information about trends in the glass industry and answer questions about best business practices regarding marketing, operations streamlining, and more.

“A number of changes have occurred in the auto glass industry over the last decade, and managing these changes can be difficult,” says Mike Hawkins, Team Leader for Glass Doctor. “One of the benefits of working with a franchisor is having someone on your team who can help you manage those changes in the industry more quickly and efficiently than anyone else in your market.”

Glass Doctor  at CFA’s 2014 The Franchise Show

The Franchise Show 2014 is sponsored by the Canadian Franchise Association.

February 22-23 in Toronto, ON.

Booth#602

Toronto Congress Centre

Hall F

South Building

More about CFA and The Franchise Show

The CFA, a nonprofit trade association, was founded in 1967 and represents over 500 franchise systems. The Franchise Show is Canada’s largest franchise exhibition which features over 100 franchise opportunities and vendors. The show takes place at the Toronto Congress Centre, Hall F, South building and starts at 11:00 a.m. and ends at 5:00 p.m.

Glass Doctor offers expansion opportunities for current establishments in the automotive repair and glass industries and also provides ready-made business systems for first time entrepreneurs searching for a change in lifestyle. Visit www.GlassDoctorFranchise.com for more information or fill out the form on the right side of the page to talk to one of Glass Doctor’s top franchise experts.

 

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