Rainbow International Heats Up May with Three New Franchises

Rainbow International started the summer heat a little early with the addition of three new franchises to its network of restoration and cleaning services experts.

These new franchise owners attended a week-long basic business training course at Rainbow International corporate headquarters in Waco, Texas.

  • Ben Yu                                                (Vancouver, BC)
  • Marcel Morais                                    (Vancouver, BC)
  • Tony Pavano                                    (Chatham, ON)
  • Ken Keating                                    (Atlanta, GA)

The comprehensive Rainbow International training program provides superior, world-class customer service through an in-depth study of professional management, best practices, leadership, financial and marketing training.

The new businesses owners will join the service industry by offering a team of restoration and cleaning service experts to their respective communities.

“These new franchise owners are a terrific addition of world-class front line service for area residents,” said Rainbow International president David Bethea. “We’re excited to have them on the Rainbow International team and know they will do a great job serving their customers.”

Rainbow International offers franchise owners a professional and established system. Parts of the 17-step process include wearing protective foot coverings to respect the customer’s home, up-front pricing, working directly with insurance companies and uniformed, background-checked service professionals on all jobs.

Rainbow International Welcomes Spring with New Franchise Owners

Rainbow International welcomed the arrival of spring with the addition of seven new franchises to its network of restoration and cleaning services experts.

These new owners attended a week-long basic business training course at Rainbow International corporate headquarters in Waco, Texas.

  • Tim Toramanoglu  (Mississauga, Ontario)
  • Mike Cossette  (Lexington, KY)
  • Peter Stymest  (Halifax, Nova Scotia)
  • Bianca Davis  (Ogden, UT)
  • Justin Smith  (Portland, OR)
  • Joseph and Brandi Chambers  (Norman, OK)
  • Brian Howard  (Wheaton, IL)

The comprehensive Rainbow International training program provides superior, world-class customer service through an in-depth study of professional management, best practices, leadership, financial and marketing training.

The new businesses owners will join the service industry by offering a team of restoration and cleaning service experts to their respective communities.

“These new franchise owners are a terrific addition of world-class front line service for area residents,” said Rainbow International president David Bethea. “We’re excited to have them on the Rainbow International team and know they will do a great job serving their customers.”

Rainbow International offers franchise owners a professional and established system. Parts of the 17-step process include wearing protective foot coverings to respect the customer’s home, up-front pricing, working directly with insurance companies and uniformed, background-checked service professionals on all jobs.

Rainbow International Welcomes New Franchise Owners

Rainbow International saw March 2010 come in like a lion with the addition of seven new franchises to its network of restoration and cleaning services experts.

These new owners attended a week-long basic business training course at Rainbow International corporate headquarters in Waco, Texas.

Rick Dalton (Jacksonville, FL)

Zane Metz  (Winchester, VA)

Scott Bell (Mt. Vernon, WA)

Shallum and Melissa Bivens (Eugene, OR)

David Borcsa (Fontana, CA)

Matt Tenny and Brian Temple (Harrisburg, PA)

Artus Gosk (Highland park, IL)

The comprehensive Rainbow International training program provides superior, world-class customer service through an in-depth study of professional management, best practices, leadership, financial and marketing training.

The new businesses owners will join the service industry by offering a team of restoration and cleaning service experts to their respective communities.

“These new franchise owners are a terrific addition of world-class front line service for area residents,” said Rainbow International president David Bethea. “We’re excited to have them on the Rainbow International team and know they will do a great job serving their customers.”

Rainbow International offers franchise owners a professional and established system. Parts of the 17-step process include wearing protective foot coverings to respect the customer’s home, up-front pricing, working directly with insurance companies and uniformed, background-checked service professionals on all jobs.

Rainbow International offers comprehensive water, fire and smoke damage restoration and cleaning services to residential and commercial customers. Residential and commercial customers and insurance industry professionals can rest assured Rainbow International offers the same high quality training and support to franchise owners across the United States and Canada.

From Sales to Sewers – A Mr. Rooter Success Story

Mr. Rooter Franchise owner Charlie Hall and his team.(For more, see the full profile of Charlie Hall that appeared on the cover of Cleaner Magazine.)

Charlie Hall calls his Mr. Rooter franchise his “redneck enterprise” if that’s the case I guess you could call Charlie Hall “redneck royalty.”  In seven years Charlie has expanded his business from three service vans to seven, five employees to 19, and first year revenue of $700,000 to projected $2 million in 2010.

I know what you’re thinking, Charlie Hall must be quite the plumber, but the truth is most of his professional career has been spent in marketing and sales with Coca-Cola.  In 2003, Hall’s son Nick who worked as a Mr. Rooter technician mentioned that the owner was going to sell.  Hall decided to jump on the opportunity to become a business owner and has never looked back.

Not having any experience in the industry may have been intimidating for many, but Hall did his research and realized the key to making his new business profitable was specialization.

“We needed to get our arms around jetting, and we had to get into excavation, which the former owner had not done.  We also needed to get into pipe lining and pipe bursting” Hall said.

Granted, there were some road blocks at first.  New equipment was needed for these expansions and not having a background in the industry created some initial hurdles.

“I bought a brand-new piece of equipment and of course no one could run it properly.  We were learning as we went along.  It would have been comical, if it wasn’t so important” Hall said.

Hall understood the importance of being a quick learner and swiftly mastered his equipment and moved on to restructuring his staff.  Hall believes in catching people doing things right, “twice a month, a manager will ride along on a job with somebody.”  The purpose of this practice is to acknowledge what technicians are doing right, “positive reinforcement.”

Mr. Rooter’s systems helped make the transition into owning a sewer and drain cleaning business easy for Hall, and they can help make it easy for you as well.  They can help you learn the equipment, crunch the numbers, plan for expansion, restructure employees, and improve your pricing systems.  No prior experience necessary.  There’s a reason they call us Mr.

Have you ever wanted to be a hero?

Mr. Rooter franchise owners make the most of being a Mr. Stories about some dramatic rescues in 2009.Do you remember as a child wanting to grow up and be a superhero, like Clark Kent or Batman?  Wear a cape, fly around, always beat the bad guys?  Unfortunately, we all grow up and realize that’s one dream that may never become a reality.

At Mr. Rooter, we breed a different kind of hero – the hometown hero.  They don’t wear capes, and the service vans don’t go quite as fast as the batmobile, but every year select Mr. Rooter technicians are called upon to step up and become heroes.   From diamonds to ducklings when duty called in 2009 Mr. Rooter was there to answer.

Mike Roberts, general manager of Mr. Rooter of Phoenix came to the rescue of two damsels in distress over the past year.  First he undertook an eight hour rescue mission in a Phoenix restaurant to recover a $70,000 wedding ring a woman had accidentally flushed down the toilet.  He had to search the pipe with video inspection equipment, rip up the floor and battle a deteriorating sewer line to retrieve the ring.

Three months later Roberts’ phone rang again.  This time it was a frantic 24 year-old who had flushed a $6,000 dollar 4.5 carat sapphire ring down the toilet.  After only five minutes of searching he located the ring.  The girl’s father tore up the floor himself and Roberts returned the next day to retrieve the family heirloom.

Jewelry isn’t the only thing that Mr. Rooter can rescue.  George Jessup, from Mr. Rooter Plumbing of Pittsburgh, between service calls one day noticed a duck sitting on a storm drain.  Thinking that was odd, he pulled over and looked down the drain to see trapped baby ducklings.  He knew he had to do something.  After attempting to lift the heavy drain, Jessup called the fire department and within 30 minutes all seven ducklings were safely returned to their mother.  Wanting to double check Jessup got out his video inspection equipment and investigated the pipe just to make sure all the ducklings were safely rescued.

Robert Plantic, a technician at the Mr. Rooter franchise in Toronto solved the mystery of the missing cat.  After two hours of searching for the cat named Karma, Plantic located the feline using his video inspection camera.  Karma had worked her way under the floorboards that the renovators were putting down to cover holes in the customer’s house.

There is a reason they call us Mr., Gerald Johns of the Mr. Rooter franchise in New Orleans helped recover a one carat engagement ring that had slipped off the customer’s finger in her home.  The woman hadn’t wanted to tell her fiancé so John’s arrived quickly, found the ring, and her secret will be safe with Mr. Rooter.

We may not be able to give you a cape.  Our training sessions and systems won’t make you fly, but we can give you the opportunity to be someone’s hero.  Whether it’s rescuing a precious pet, recovering a priceless treasure, or just doing a quality job with a smile at Mr. Rooter you have a chance to make a difference.

Blame it on the Weather

Anyone else noticed how crazy the weather has been this year?  Believe it or not at one point this winter there was snow in at least some part of 49 of the 50 states, over 60% of the country blanketed in snow at one time.

Owning your own home service business can be unpredictable, too.  At times, there’s too many calls coming in, and there’s no way you can get everything done. Other times, you’re begging for the phone to ring just once. How do you find a balance?

Systems. Plain and simple.

If your business is running on solid systems, like the franchises at Leading the Service Industry, you’ll be better suited to handle variables in the marketplace. Marketing, planning, training and support are just a phone call away.

Keep your customers happy. Keep your staff happy. Find balance with systems.

We have systems in place that easily help you prepare for the unexpected.  We can assist you with new technologies, cross marketing, national advertising, an established brand and networking that can help you avoid the dry spells by constantly increasing your customer base.

When times are busy, our customer delivery system, pricing system, and technologies will help ensure that you have the most efficient route, quick and easy pricing and estimates, and technology that will help you and your crew get the job done faster.

Get prepared for whatever storm may come your way.

Forget the Garage – Clean Up Your Business

It’s almost that time again.  The grass is starting to get greener, temperatures are starting to get warmer, it means spring is right around the corner and with spring comes spring cleaning.  Our franchises focus on getting houses in tip top shape, but have you ever thought about what kind of cleaning up your business needs?

When you join our team we can help you clean up and organize your business so it runs more easily, efficiently and effectively.  We have tried and true methods that can help you “clean up” a number of different aspects of your business, including:

  • Adding technologies that will improve your customer delivery system, saving you time and money.
  • New strategies for recruiting, compensation and retention that can help improve your employee turnover rates, increase your profit margins and help you build a base of loyal customers.
  • Assistance with financial management and “keeping up” the books.
  • Statistical tracking, research and development to help you better focus your business efforts and marketing campaigns on the groups that will be most profitable.
  • Providing you with an already established brand name and reputation as well as free national marketing and a huge network of other franchisees you can cross market with.

Who says spring cleaning can’t be fun?  Clean out your business life and start fresh this year. Get the systems. Get the support. Get in gear – your solution is just a click away.

Expecting the Unexpected

Snowfall at The Dwyer Group in Waco, Texas.It’s nothing compared to what people in the Northeast received earlier this year, but Waco received a big snowfall today. Roads closed. Schools closed. It disrupted the normal course of business. This kind of thing happens almost every day in places like Minneapolis and Toronto. But for us in Texas, it’s quite unexpected.

Is your business prepared for the unexpected? What if you’re sick for an extended period of time? One of your service trucks goes down. Do you have the systems and support in place to push on in the face of the unexpected?

Don’t let life’s unexpected problems cause big trouble for your business. Get the systems. Get a plan together. Prepare for the sunny days and the snowy days. It will bring you peace of mind and a more successful future.

10 Ways to Use a Franchise to Improve Your Business

Do you know how a franchise can improve your business? Here are ten ways that a franchise could take your current business from good to great.

1. Learning From Experience.  Leading the Service Industry is about systems. We’ve developed these systems after years of experience in the field with customers. The “front line” of home service. This experience and expertise is immediately at your fingertips. Your franchise coach and other franchise owners are there to help you navigate through day-to-day business with ease.

2. Brand recognition.  Your company has a recognizable and respected brand. Years of marketing, national exposure and a history of quality instantly make your business the most trusted service brand in town.

3. Help with Business Functions.  Do you know your numbers? Do you know exactly how efficient (or inefficient) your business is operating? Your franchise coach and a team of small business experts are only a phone call or e-mail away. And they’re working every day of the year to research the industry to keep all of our franchise owners on the cutting edge of home service.

4. Training. The cornerstone of a solid business starts with the right training. After becoming a franchisee, you will be part of a world-class initial training course. And throughout the year, there are ongoing training meetings that are regional, online or on-site at your location. We can help you stay ahead of the changing marketplace.

5. High Success Rate.  We succeed when you succeed. Year after year, studies and surveys prove franchise businesses have a much higher success rate than independent businesses. That’s because with a franchise, you have a full support team, advice from other franchise owners and much more purchasing power (more on that later).

6. Cross Marketing.  You’re not alone in your local market. Because of the different concepts in our franchise network, your customers now have a hometown service team. You can partner with other franchise owners in your market to create a home service powerhouse.

7. Purchasing Power. Buy more. Pay less. It’s simple. Leading the Service Industry partners you with other franchise owners to deliver the best materials for the lowest prices. With so many franchisees, we have negotiated great rates on everything you need to run your business. Discounts and rebates on your favorites – vehicles, insurance, tools, parts, supplies, marketing materials and more. We want to make sure you don’t waste a penny.

8. Improve Your System.  Time is money. And fuel is money. Don’t waste anything. Our systems and use of technology can help your company run more efficiently so your technicians aren’t wasting valuable time on service calls. We can help you find the best customers, deliver fast, quality service and be on the cutting edge.

9. Networking.  Leading the Service Industry is made up of more than 1,500 franchise owners – their expertise and experience are at your service. Regional meetings and our annual Reunion (in June in San Antonio this year) are a great place to exchange ideas and improve your operations.

10. Prepare for Future Competition.  With a stronger, more solid foundation, your company will be well represented in your local market. We’re working every day to help you succeed.

The Dwyer Group Adds The Grounds Guys To Franchise Lineup

The Dwyer Group Adds The Grounds Guys to Its Franchise Lineup

The Dwyer Group has announced a business agreement with Canadian-based Sunshine Grounds Care and will market franchises in the United States under the brand of The Grounds Guys, effective immediately.  Terms of the agreement were not disclosed.

The deal introduces the first grounds care franchise to The Dwyer Group’s trades service brands, which include: Aire Serv, Glass Doctor, Mr. Appliance, Mr. Electric, Mr. Rooter and Rainbow International.

The Grounds Guys franchise opportunity will offer lawn care, landscaping and maintenance services — a complementary line of business to the residential and commercial target customers that The Dwyer Group’s existing concepts already serve.

“The grass is now greener at The Dwyer Group,” said Dina Dwyer-Owens, CEO and Chairwoman of The Dwyer Group.  “We knew that landscape maintenance was a natural extension of our family of franchise brands, but it was the expertise of Sunshine Grounds Care in Canada that helped us deliver a business model with a proven track record.”

Based in Orangeville, Ontario, Sunshine was established in 1987 by Tim van Stralen and quickly grew to include his nine brothers. By 2004, the grounds care division of Sunshine, began franchising and today counts 25 franchisees in its network.

Then in 2009, the van Stralen family met The Dwyer Group, and conversations began on how they could collaborate to benefit both companies.

“The Dwyer Group brings extensive franchising experience and Sunshine Grounds Care brings the grounds care expertise,” said Peter van Stralen, President and CEO of The Grounds Guys Canada.  “It was clear that we each had good things to offer one another.”

“Having grown up in a family business, we saw a lot of ourselves in the van Stralens and what they were doing in Canada,” said Dwyer-Owens.

Peter van Stralen added that his company was attracted to The Dwyer Group’s Code of Values as a foundation that has helped grow and sustain a large franchise network.  “The corporate culture they have created and the values they promote made this a relationship we could all feel good about,” he said.

The result is a one-of-a-kind agreement for The Dwyer Group to sell franchises in the United States with added business training to be provided by Sunshine Grounds Care.

More information about The Grounds Guys and Sunshine Grounds Care -

Sunshine Grounds Care was founded by Tim van Stralen, the oldest of ten brothers, in the town of Caledon in 1987.  Since then, Sunshine Grounds Care has expanded rapidly across Ontario and even to other parts of North America.  As the company has grown, so have the other nine van Stralen brothers, who today all play a part in making Sunshine a business that operates on family values of respect, effort and a mutual interest in the well being of the group. For more information about Sunshine Grounds Care, visit www.sunshinelandscape.com.

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  • About Us

    Why Morning Huddle? Every business owner needs a time to refocus their business goals and stay apprised of new industry trends, a morning huddle. That’s where we come in.

    The Dwyer Group® has led the service industry for 30 years and owns seven top home-service franchises with 1,600 locations worldwide. Our mission is to help everyone we touch lead happier, more successful lives through our principles of personal and business success.

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