7 Social Media Marketing Mistakes To Avoid With A Plumbing Business

Social Media ROI

Social media is one of the building pieces of a successful marketing strategy for a plumbing business.

Using social media properly will help you connect with customers, increase your search ranking and it provides you with a great way to distribute important information.

For social media to be used successfully, as a marketing tool for any business, there needs to be a plan in place.  To create a plan it is often helpful to know common mistakes you can make.

Here are seven common mistakes you can make using social media marketing for your plumbing business:

No Profile Picture or Cover Photo

People are more likely to connect with someone, brands included, if they can visually see what or with whom they are connecting. This picture also serves as the first impression of your business to consumers. You can creatively use this to take your marketing a step further. It may be difficult to select a profile picture for your plumbing business on Facebook, consider using your business logo or a great picture of your store front. Don’t forget you will need a cover photo as well. Your profile picture and cover photo should be different. An idea for a great cover photo for your plumbing business would be a picture of your staff or your branded company vehicles.

Inconsistent Branding

With so many social media sites, businesses now have more than one page or profile to maintain. It is important to maintain branding across all social media. Use the same pictures and logos. Keep the theme common and consistent. The content does not have to be identical on every page though.

Not Creating a Business Listing/ Profile

Having a separate listing and profile for your business aside from your personal social media is a definite must.  On Facebook the business listings are called “pages” on Google Plus it’s Google Local, on LinkedIn it’s a company page. These pages are designed with businesses in mind, they help you display your professional brand and in some cases can boost your search ranking.

Inconsistent and Infrequent Posting

To be successful using social media to market your plumbing business, you need a steady flow of information. A steady flow does not mean that you post hourly, in most cases, posting daily or every other day works perfectly. Don’t spam your clients! As a plumbing business you have the opportunity to use social media to share important information with your clients. An example would be a post about water conservation tips or content related to plumbing and holidays.

Not Using Social Media

It may seem unnecessary for your plumbing business to be on Facebook, Twitter, and LinkedIn but this is untrue. People use each site differently and seek content differently depending on the site. Thinking that you don’t need a LinkedIn page for your plumbing business, because you don’t do B2B might be a common thought. However, LinkedIn is a great place to establish yourself as a leader in your industry, and once you have established that the chances of new opportunities are elevated. Explore all of your different options for social media and decide which sites will work best for your business.

Not filling out your profile 100%

This goes back to the making sure you have a profile picture, but you also need to make sure you have completely filled in the information on your page. The more information customers can find about you that is directly from you, the better. Your page should include information for contacting your plumbing business as well as a link to your webpage.

Talking AT your followers instead of TO them

This is a common problem with business pages, and often with personal pages. So many people just talk to say something and never actually listen or engage with their following. Stop trying to sell everyone and start genuinely engaging and help customers when you can.

When you purchase a Mr. Rooter ® plumbing franchise, you purchase a system. Part of that system includes valuable business training for franchisees, some of which covers marketing and social media. For more information about purchasing a Mr. Rooter plumbing franchise click here or fill out the contact form to the side.

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How A Franchise Saved My Business: Ben Goergen Tells His Story

Saved my business

Don’t let one accident cause you to lose your business.

It’s hard to find a career that provides the same level of the freedom and control that owning a business can offer, but Ben Goergen came face to face with the reality of being the sole owner and operator of his business with just one misstep. Ben soon discovered that a franchise could do more than increase his revenue, streamline his operation, and provide operations and marketing support. More importantly, he said, “It saved my business.”

Franchisee for Glass Doctor

Ben Goergen, “My business was completely and utterly dependent on me. I didn’t have anybody else that could manage the business like I do, so I had to close for a whole week after the accident.”

“I felt it all the way up into the back of my knee. I thought I had snapped my Achilles,” said Ben. “I thought it had snapped and recoiled into the back of my leg. I was scared. I was absolutely panicked. So, I slowly put my foot down. Everything was fine, but I thought, man, is that a precursor to what could happen?”

For one very long moment, Ben was concerned about his personal health and the health of his business. Thankfully, his injury was relatively minor…this time. Yet, the incident gave him a whole new perspective about his business and what could have happened to it if the worst had happened that day.

“The accident just stopped my heart, and I started thinking about it,” said Ben. “I needed to create something that if I were to go down I would have a business that could survive without me. My business was completely and utterly dependent on me. I didn’t have anybody else that could manage the business like I do, so I had to close for a whole week after the accident.”

At that moment Ben realized that if he ever suffered a serious injury forbidding him to work, his business would have no chance of recovering. It was at that moment that Ben decided that he needed to make the move to something bigger than himself. Ben realized he needed to pursue another business path that yielded more employees and a larger support system. In the end, he found Glass Doctor®.

“Coming down to [corporate headquarters], I was expecting to learn about the support systems, the help, and the structure that I didn’t know about,” said Ben. “It’s not that I haven’t found that, but I’m more surprised by all the other stuff that I found out about the people who work at Glass Doctor and The Dwyer Group®. Now that I’ve met the people of Glass Doctor and I’ve seen their hearts and sincerity and values, I’m completely and utterly floored.”

“I have the marketing team working for me and the operations team working for me,” Goergen said. “All of these people working to help me succeed. You have hundreds of incredibly successful professionals with years of experience in every facet of the business as your support team. How can that not be a good thing?”

With over 100 years of combined experience between the members of the Glass Doctor support team, Glass Doctor offers opportunities to small business owners looking for a supportive business environment. Whether you’re just like Ben, one accident away from shutting down, or even an established business owner looking for ways to improve sales or streamline your business so that you have more control over your life, Glass Doctor may be able to give you the support that you need. Fill out the form on the right side of the page to be connected with a business specialist who can help you get started today.

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Happy Joe Day!

This Joe Day we’re having seven guests on our blog and social media. Each of the Joes once owned their own small businesses before they chose to franchise, but they didn’t reach their decision without asking a few questions. Whether it’s wondering what benefits owning a franchise truly has, or specifics regarding business plans, the franchise Joes have been there.

National Joe Day is a day to become a “Joe” instead of who you usually are. This Joe day, consider being a franchise Joe for a day. Take our Joe Day quiz to see which Joe you are.

Here is Joe from Glass Doctor’s story:

For more videos from the franchise Joes visit here.

Rainbow International® to Attend 2014 International Roofing Expo

Come visit with experts in the restoration industry at the 2014 International Roofing Expo (IRE) in Las Vegas, NV. The IRE takes place February 26th-28th in the Mandalay Bay Convention Center. Rainbow International will be hosting booth #475 and presenting attendees with information about changes in the trade.

 

Rainbow International  is a restoration franchise company that specializes in home and commercial restoration, carpet cleaning services, and more. With more than 30 years in service and 400 locations worldwide, Rainbow International offers quick, professional, high-quality restoration services to customers and opportunities to expand clientele and increase growth for restoration business owners.

 

Rainbow International  has been consistently featured on the annual Franchise 500® list written by Entrepreneur Magazine. Along with being featured in Entrepreneur and Franchise Times, Rainbow International has been voted a Military Friendly Franchises® by G.I. Jobs magazine, and is featured on the Best for Vets® list from Military Times.

 

Dan Glaser and Stephen Schiller, two Rainbow International franchise developers, will be in the booth at IRE to speak with attendees about changes in the roofing industry and the benefits of franchising.

 

 Rainbow International  at the International Roofing Expo 2014

 

February 26-28, 2014

 

Booth #475

 

The Mandalay Bay Convention Center

 

Las Vegas, NV

 

More about IRE:

 

The International Roofing Expo hosts more than 500 companies and 1,000 booths representing roofing maintenance and construction. The expo is held in the Mandalay Bay Convention Center Feb. 26-28, 2014. Along with exhibitions, the IRE offers  continuing education hours, a golf tournament and a silent auction.

 

For more information about Rainbow International visit www.RainbowIntlFranchise.comhttp://leadingtheserviceindustry.com/blog/wp-includes/js/tinymce/themes/advanced/img/trans.gif

Come visit with experts in the restoration industry at the 2014 International Roofing Expo (IRE) in Las Vegas, NV. The IRE takes place February 26th-28th in the Mandalay Bay Convention Center. Rainbow International will be hosting booth #475 and presenting attendees with information about changes in the trade.

Rainbow International  is a restoration franchise company that specializes in home and commercial restoration, carpet cleaning services, and more. With more than 30 years in service and 400 locations worldwide, Rainbow International offers quick, professional, high-quality restoration services to customers and opportunities to expand clientele and increase growth for restoration business owners.

Rainbow International  has been consistently featured on the annual Franchise 500® list written by Entrepreneur Magazine. Along with being featured in Entrepreneur and Franchise Times, Rainbow International has been voted a Military Friendly Franchises® by G.I. Jobs magazine, and is featured on the Best for Vets® list from Military Times.

Dan Glaser and Stephen Schiller, two Rainbow International franchise developers, will be in the booth at IRE to speak with attendees about changes in the roofing industry and the benefits of franchising.

 Rainbow International  at the International Roofing Expo 2014

February 26-28, 2014

Booth #475

The Mandalay Bay Convention Center

Las Vegas, NV

More about IRE:

The International Roofing Expo hosts more than 500 companies and 1,000 booths representing roofing maintenance and construction. The expo is held in the Mandalay Bay Convention Center Feb. 26-28, 2014. Along with exhibitions, the IRE offers  continuing education hours, a golf tournament and a silent auction.

For more information about Rainbow International visit www.RainbowIntlFranchise.comhttp://leadingtheserviceindustry.com/blog/wp-includes/js/tinymce/themes/advanced/img/trans.gif

Mr. Rooter® to Attend 2014 Pumper & Cleaner Environmental Expo

MRR-Pumper-Show-Members from the Mr. Rooter® team will be attending the 2014 Pumper & Cleaner Environmental Expo. The Pumper & Cleaner Expo will be hosted in Indianapolis, IN from February 24th-27th in the Indianapolis Convention Center. Mr. Rooter representatives will be in booth #1215 to visit with attendees about the tips and tricks of the plumbing business, and franchising opportunities.

Mr. Rooter is a nationally renowned plumbing franchise with both residential and commercial services. Mr. Rooter has a reputation for friendly, reliable service for customers and opportunities for plumbing businesses to grow their customer base and expand their credibility.

Mr. Rooter has been featured on the annual Franchise 500® list written by Entrepreneur Magazine for three years running, and has a spot on the Top 200 Franchise Chains compiled by Franchise Times. Along with being featured in Entrepreneur and Franchise TimesMr. Rooter has been repeatedly ranked as one of the top Military Friendly Franchises® by G.I. Jobs magazine and has been  featured on the the Best for Vets® list from Military Times.

Sam Thurman, Mr. Rooter franchise consultant, will be in the booth at the expo to answer attendees’ questions about the benefits of franchising and discuss new techniques in the trade.

 Mr. Rooter  at the 2014 Pumper & Cleaner Environmental Expo

2014 Pumper & Cleaner Environmental Expo

Booth #1215

February 24-27, 2014

The Indianapolis Convention Center

Indianapolis, IN

More about the Pumper & Cleaner Expo

The Pumper & Cleaner Environmental Expo International is the world’s largest trade show for professionals in the environmental service industry. The expo will feature over 500 exhibits hosted by professionals from the industry. Along with exhibits, the expo features educational sessions Monday, Tuesday and Wednesday as well as a complimentary concert from country singer Lee Brice.

Find out if a Mr. Rooter is available in your area by visiting www.MrRooterFranchise.com  and speaking with one of our trained development specialists.

Glass Doctor® Team Will Attend The 2014 Canadian Franchise Association’s Franchise Show

GD University doors

Glass Doctor will be attending the 2014 Canadian Franchise Association (CFA) franchise show in Toronto, Ontario from February 22-23, 2014. Glass Doctor experts will be on the floor at booth #602. As professionals in the auto glass field, the Glass Doctor specialists and franchise experts will provide attendees with information about changes in the industry, diversification options, and more.

Glass Doctor  is a residential, business and auto glass franchise company that offers franchising opportunities in both the United States and Canada. With more than 30 years of experience in the glass industry, Glass Doctor offers business expertise and guidance for both current businesses owners looking to expand the services that they offer as well as first time entrepreneurs ready to pursue a change in lifestyle.

Glass Doctor has been listed as part of Military Friendly Franchises® by G.I. Jobs magazine and the Best for Vets® list compiled by Military Times In Addition, Glass Doctor has been featured in the best at home franchises by Entrepreneur Magazine and has, yet again, been included on this year’s Franchise 500® compiled by Entrepreneur Magazine.

Glass Doctor will be represented on the trade show floor by Michael Wood. He will be available to provide attendees information about trends in the glass industry and answer questions about best business practices regarding marketing, operations streamlining, and more.

“A number of changes have occurred in the auto glass industry over the last decade, and managing these changes can be difficult,” says Mike Hawkins, Team Leader for Glass Doctor. “One of the benefits of working with a franchisor is having someone on your team who can help you manage those changes in the industry more quickly and efficiently than anyone else in your market.”

Glass Doctor  at CFA’s 2014 The Franchise Show

The Franchise Show 2014 is sponsored by the Canadian Franchise Association.

February 22-23 in Toronto, ON.

Booth#602

Toronto Congress Centre

Hall F

South Building

More about CFA and The Franchise Show

The CFA, a nonprofit trade association, was founded in 1967 and represents over 500 franchise systems. The Franchise Show is Canada’s largest franchise exhibition which features over 100 franchise opportunities and vendors. The show takes place at the Toronto Congress Centre, Hall F, South building and starts at 11:00 a.m. and ends at 5:00 p.m.

Glass Doctor offers expansion opportunities for current establishments in the automotive repair and glass industries and also provides ready-made business systems for first time entrepreneurs searching for a change in lifestyle. Visit www.GlassDoctorFranchise.com for more information or fill out the form on the right side of the page to talk to one of Glass Doctor’s top franchise experts.

 

Come See The Grounds Guys’ Team at iLandscape 2014

The best lanscaping and lawn care franchise opportunities, The Grounds GuysThe Grounds Guys® will be attending the 2014 iLandscape show in Schaumburg, IL. The Grounds Guys will be hosting booth #1027 Feb. 5th-7th on the floor. As experts in the landscaping field, The Grounds Guys can provide attendees with professional knowledge and experience pertaining to changes and trends in the industry, as well on guidance and best practices for managing, running and marketing a landscaping business.

The Grounds Guys is a landscaping franchise that offers residential and commercial grounds maintenance and franchise opportunities to professionals in the landscaping industry. With more than 120 locations throughout the United States, The Grounds Guys has a reputation for providing reliable services for customers and excellent opportunities for lawn care businesses to grow their clientele, establish fair and accurate pricing menus, and also recruit and retain top quality employees even during the slow season.

The Grounds Guys has been consistently listed as part of the Franchise 500® as well as among the Fastest Growing Franchises by Entrepreneur Magazine. Along with this honor, the The Grounds Guys have been featured on the Military Friendly Franchises® list compiled by G.I. Jobs magazine and the Best for Vets® list written by Military Times.

Angie McFarland and Whitt Shepherd, two franchise consultants from The Grounds Guys, will be present at iLandscape to provide information to business owners and lawn care specialists about The Grounds Guys and the industry’s latest trends.

“We expect this to be a great venue for contractors to see new products and services,” Patrick Hyland said. “We are so excited to see what is in store.”

 The Grounds Guys at iLandscape 2014

2014 iLandscape Show

February 5th-7th, 2014

Booth #1027

The Renaissance Schaumburg Convention Center and Hotel

Schaumburg, IL

More about iLandscape:

Illinois Landscape Contractors Association (ILCA) and Wisconsin Green Industry Federation (WGIF) are hosting the first iLandscape show/convention in Schaumberg, IL. iLandscape will feature over 300 booths hosting the industry’s best vendors and showcasing the latest trends. The show’s events include keynote speakers on the 5th to kick off the week, a free concert that Wednesday, and the week will end with “Demonstration Friday,” where exhibitors will be demonstrating their products and services.

For more information about The Grounds Guys visit www.GroundsGuysFranchise.com.

How To Train Employees for Success

Businesswoman boxing gloves

By Paul Packevicius, Mr. Electric® Franchise Consultant

How do I get to Carnegie Hall? Train. Train. Train.

Whether it’s studying before the exam or going through the punishing pre-season camp, the key to producing an exceptional customer experience is consistently training employees  through role-playing the customer service interaction.

Training requires a lot of hard work and dedication, but in the end, the results are worth it.

I believe sports can be the best analogy to use while discussing the topic, “The Importance of Training Your Employees.” In every sport you will find coaches saying, “games are won in practice.”

If we could equate this analogy to Mr. Electric operations, we can say it is the service professional and CSR training that will win you those profitable jobs and create cheerleader customers. The main reason to engage your team in training activities is that repetition turns into habit. If you consistently train employees to provide exceptional customer service, then  exceptional customer service becomes a natural part of your employees fundamentals. Three reasons why you should spend time training your employees:

1.  Training will help your employees turn excellent customer service into a habit.

2.  Training will help your employees learn new techniques, whether it is sales training or telephone answering.

3.  Training will help your employees build your team rapport, learn from each other and create peer accountability that can lead into a healthy competition among your team-members; thus, propelling results to new heights.

Mr. Electric has three ways of implementing training activities:

1.  Train employees during scheduled meetings to get your week off to a great start. We recommend franchisees take 15-20 minutes of their meeting and do some role-playing on telephone answering or go over the Mr. Electric customer service system. Starting off the week reviewing how your business interacts with customers and practicing those systems can be beneficial. Mr. Electric also provides training video for its franchisees.

2.  Events are a great way to engage your employees and enhance learning. Mr. Electric regional training events are great opportunities for service professionals and/or CSRs in the network. In addition to employees getting better at what they do, owners can use training events to incentivize their team in reaching individual or team goals.

3.  Schedule one-on-one training calls or webinars with an expert to train your employees. Mr. Electric provides a designated Franchise Consultant to each franchisee to assist them in one-on-one training.

The success of your business depends on a well-trained team. Remember: “Don’t practice until you get it right. Practice until you can’t get it wrong.” Train employees for success, and the results will follow. Read more

Mr. Electric® Provides Exciting Career Opportunity

Mark Ryland Mr. Electric
According to a recent finding published by Alex Bryson and George MacKerron at the Centre for Economic Performance at the London School of Economics and Political Science, most people are unhappy and stressed while on the job.

Mark Ryland’s experience working as an IT professional would certainly corroborate that claim. The long hours and boredom took their toll, and a few years ago, Mark decided it was time for a new career. That’s when Mr. Electric® changed his and his family’s life.

“I sat down with my wife and she asked me why I wasn’t happy at work, and where was I happiest. She said pointed out that as an electrical engineer with an MBA, I ought to be running my own company,” Mark said.

Mark found that even with a business background, the simplest solution to starting an electrical business and to get it running quickly was to look at franchising. Mr. Electric offered a turn-key business model, which was suitable for a start-up or an established business.

Mr. Electric provided the support to help me run a business,” said Mark. “I found out there is much to be learned from surrounding franchisees and other franchisees I met. There was also a lot of business support and technical support. I don’t know how we could have got on without it to be honest.”

Mr. Electric is a management and owner operated franchise that provides a range of electrical services including installation, repair work and upgrades to both domestic and commercial customers. Mark started Mr. Electric London South West in 2005, and his operation now includes four technicians, nine employees, five vehicles that serves a territory of 750,000 people. Mark’s Mr. Electric is a true family business, incorporating his wife, and two sons. Since starting a Mr. Electric, the family has more quality time together.

“Before I started a Mr. Electric, my typical day leaving for work would be about 6 or 7 o’clock in the morning and an early day home would be half past six in the evening. I didn’t get to see my family growing up,” said Mark. “When we started our own business, Liz and I made a conscious decision to take our daughter to school every morning and pick her up in the afternoon. We are able to do that most days, now.”

For Mark, he can feel challenged and passionate about his work running a Mr. Electric franchise. He attributes this to being able to make his own schedule and work on his own time.

As a company that is committed to its franchisees personal and professional success, Mr. Electric has assisted many in reinvigorating their careers. The company is keen to hear from anyone who wants to learn more about the franchise business opportunity. Special incentives are also given to qualified candidates who have served in the armed services or as a public defender. For more information call 1 (800) 805-0575 or visit www.MrElectricFranchise.com.

Did you enjoy this article? You might also like:

Employee communication, why aren’t they getting the message?

3 reasons why small business shift to outsourcing payroll and HR

7 keys to recruiting the best employees: Words of wisdom from Robert Tunmire

Get ready to open a franchise: Part on of six by Dina Dwyer-Owens

Rainbow International® goes to Vegas! Join our Team at The Experience® trade show and exposition.

How to Turn “Likes” Into Customers On Social Media

Social Media ROI

By Mandi Hansen, Social Media Specialist at The Dwyer Group®

Most franchise companies have been reluctant to join the social media craze, but some are beginning to discover ways to turn “likes” and “retweets” into a possible sale.

For example, Whole Foods has impressively dominated social media, gathering more than 3.2 million followers on Twitter and 1.1 million fans on Facebook.

Their strategy: Whole Foods encouraged all their stores to start their own accounts and tweet about events at their store and news related to that local area. They also made it a goal to interact with their local customers. To Whole Foods, the conversation with customers is essential to the brand, whether it happens in person, at a store or on a social network.

Companies like Whole Foods are proof that social media does impact sales, and attitudes toward social media within the franchise industry are changing fast.

Follow these tips and take the first steps in becoming more social online.

1. Start with a plan. Posts and tweets should be fun and spontaneous, but they should also be part of your overall social media plan. Think about your target demographics and the topics they might be interested in. Facebook is a given for consumer interaction, but also consider Twitter, Pinterest, Foursquare, YouTube and, for your personal business profile, LinkedIn. Test the platforms out, and then focus your time on the platforms that give you the most return on investment.

2. Decide who has control. The best way to operate social media is by designating a specific employee to be the “voice” of the page. They must be able to designate time each day to make sure the page is being utilized. There is nothing more irritating for customers than a page that was created and never used.  If there is no time to designate to social media or if you don’t feel comfortable operating your business’s social media platform, leave all the work to corporate! Check out AdBuilder monthly for social media posts that you can simply copy and paste daily.

3. Keep it real. Keep your profiles fresh and interactive. Continuous generic content is boring, and will not be beneficial to your social media campaign. An easy way to attract followers is by creating a schedule of contests or discounts.

Make it a point to respond to everyone. If followers pose a question, give a compliment or lodge a complaint, they expect a quick response.

Call to action:  if you have questions about how to personalize your business’s social media efforts give The Dwyer Group a call at 1 (866) 696-1504 to learn how our franchise systems, national branding and marketing expertise may be able to assist you. We specialize in franchising for the following types of service businesses: HVAC, electrical, plumbing, landscaping, cleaning and restoration, glass replacement and appliance repair. There’s no obligation and consultation calls are free!

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