Aire Serv® Franchisee Spotlight: Jared Teague
For Jared Teague, working in a heating and air conditioning environment is no stranger to him. His stepdad started Metal Craft in 1963. Metal Craft handled sheet metal work, heating and cooling and design and installs. Teague grew up around the business and has worked in HVAC from a young age.
Teague, and his sister, Carla McMullan, bought Metal Craft about 10 years ago. In 2009, Teague received a phone call about an opportunity to be an Aire Serv franchise. He listened to what they had to say and realized he was already implementing many of the Aire Serv systems. He really enjoyed the benefits Aire Serv had to offer Read more
Working Together is a Win-Win
Adapted from ROI magazine, by Khyla Fellingham
Cross-marketing can reduce marketing costs and generate quality leads.
Brands that share a similar market are starting to work together on marketing ventures. Teaming up can increase reach and cut down on costs. In fact, The Dwyer Group® has a program called My Home Life Team to connect franchise owners in the same area for cross-marketing purposes so that they can save money and share a customer base through shared advertising.
Owners in Windsor, Ontario have seen the benefits first-hand. Richard Hansen (Mr. Electric®) and Dan Lariviere (Mr. Rooter®) worked together recently to support the Ronald McDonald House of Southwestern Ontario. Through their $6,000 gift, Mr. Electric and Mr. Rooter have sponsored a room that will accommodate a family of four, which has been named in their honor. “We feel this is a great way to support our community, and by working together we are able to have the same impact with less cost,” says Hansen.
