by DINA DWYER-OWENS
For an entrepreneur, starting a new business and managing its operations single-handedly can be confusing, overwhelming, and stressful. Many people, especially those working in service industries, are more comfortable and knowledgeable about the technical side of a trade than with the business operations.
Thankfully, a franchisor can provide a ready-made business – a “business in a box.” The franchisor provides not only the materials and instructions needed to open a business’ doors but also the continuing support and training needed to promote its long-term success. Why do all of the hard work yourself when you can have an experienced team of people guide you through the process?
In my last article, I discussed how a lack of finances can be the number one barrier to starting a new business or franchise; and I passed along some advice given to me by my father, the late Don Dwyer, Sr., about the importance of creating a targeted action plan when preparing to open a franchise.
In this article, I will discuss how a buying a franchise differs from starting a business on your own and the importance of the systems that franchisors provide.
What’s the Difference?
According to a PricewaterhouseCoopers Franchise Business Economic Outlook report, (http://emarket.franchise.org/News_Release/Franchise%20Business%20Outlook%20Report%202011%20final.pdf), as of 2011 the United States had almost 800,000 franchise establishments providing a diverse array of products and services. If you wonder why franchise ownership is so popular, consider the two primary differences between a franchise and a privately-owned and -operated business: the trademark and franchisor support.
When investing in a franchise, the new owner – the franchisee – buys the rights to use the name and trademark, and to offer the products and/or services of a much larger, well-established company. For the small business owner, this can be a great advantage in a competitive market. The owner benefits from the credibility and branding that come with a nationally recognized and respected company trademark.
Continuing Franchisor Support
Franchisors also provide their franchisees with a number of systems at start-up and throughout the lifetimes of their businesses. These systems give the owners knowledge and skill sets that help them grow their businesses, even if the owners lack experience in managerial or financial operations.
Following the system may be the most important part of running a franchise; in fact, having access to and following a consistent system separates businesses that thrive from those that don’t. A good system requires substantial discipline and dedication – making former military servicemen and servicewomen the perfect candidates to take full advantage of what franchisors have to offer.
At our franchisor company, The Dwyer Group®, our mission is “to teach our principles and systems of personal and business success so that all of the people we touch will live happier, more successful lives.” My father taught me to live by a system or a Code of Values® that has enabled me to truly live a R.I.C.H. life of Respect, Integrity, Customer focus, and Having fun in the process. Accordingly, we educate our franchisees about systems of business management that prepare them to succeed in both their businesses and their personal lives.
The franchisor that you partner with should provide you with the systems that you need to succeed. So, when searching for a franchisor, look for a company that provides a wide array of training for such systems as:
- Operations Management
- Human Resources
- Networking and Customer Recruitment
- Customer Service and Retention
- Technology Support
- Menu Pricing
- Management Support
- Marketing and Advertising
Dina Dwyer-Owens is chairwoman and chief executive officer of The Dwyer Group, Inc. (www.dwyergroup.com), a holding company of seven service-based franchise organizations: Aire Serv®, Glass Doctor®, The Grounds Guys®, Mr. Appliance®, Mr. Electric®, Mr. Rooter® (Drain Doctor in the UK and Portugal), and Rainbow International®. The Dwyer Group is based in Waco, Texas.
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This article was originally published in Volume VI Issue 2 of Search & Employ as published by Recruit Military®. For more information visit the following websites: http://recruitmilitary.com/ or and http://search-and-employ.com/
Here’s to having a fun and safe Halloween. Share your favorite Halloween video with us in the comments section below!
It goes without saying that a leader must know where he’s going in order for others to follow. No logical person is going to follow someone on a journey without knowing the destination.
“You’ll never get closer to the goal you do not have.” Zig Ziglar
This destination is a clear vision that can be adequately communicated. This draws followers with the desire to achieve the same ends. The destination, of course, is a goal. Therefore, if we want to lead, our first step is to have a goal – a clear, written and communicable goal.
Why Set Goals?
There are many deterrents to setting goals. Sometimes we feel we already have goals, even though they’re not written. Usually when asked about these goals they are very vague and unable to be measured. For example, someone’s goal might be to “get rich” or “grow my business.” Due to the lack of precision with the goals, these tend to be placed in the realm of fantasy. You can only manage what can be measured. Goals must be precise in order to track our progress in reaching them. A goal is a carefully designed plan with steps along the path of achievement.
Others claim goals aren’t important, as the environment is unpredictable. Similarly, many business owners in the present business climate may say their goal is “survival.” This type of thinking is almost a sure way to die. The wind and seas are unpredictable but the captain of a plane or ship makes course corrections along the way in order to reach the destination. Life and business are similar. We set the course and manage the process. Without a clear destination in mind, we are at the mercy of the environment; therefore, will generally end up at a less than desirable destination…if we arrive at all.
The Purpose & Benefits of Goal Setting
Goals accomplish many things. Goals create activity based around a common purpose. This activity creates excitement, and excitement creates a positive environment. Positive environments create a breeding ground for ideas, problem solving and teamwork that can ultimately achieve any goal. Vague goals, fantasies, never create this type of power within an organization or an individual.
Goals must answer the questions: What? Why? How? and When? By writing your goal and answering these questions, we can develop a clear plan we can measure and excite others about following. Jim Rohn encourages writing 20 answers to the question of “How?” we’re to achieve the goal. Once we have this clear plan in place, we can break the goal down into small steps. Once we create the steps, we can begin work on one step at a time and find that we are marching toward a desired end. For example, a man once determined to write a book. This can be overwhelming so he decided to only write one page each day. At the end of the year he had written a 365-page book that became a best seller. You can reach your goal if you take the time to write the goal and put in place a clear plan.
It has been stated that only 3% of adults have clear, written goals. These people accomplish 10 times as much as those who have no goals. Volumes of books and articles have been written and studies done on the power of written goals. It is one of the foundations of The Dwyer Group® training. We start our week with “Design Your Life” by our CEO Dina Dwyer-Owens based on the power of goal setting. Now is a great time to pull the goal setting tools from the toolbox, and get to work on setting your goals for a lifetime of success!
Joel Worthington is the Vice President of Operations for Mr. Electric®, one of seven franchise brands under The Dwyer Group umbrella. Worthington has worked as a franchise consultant and in franchise development for Mr. Electric. A long time employee of The Dwyer Group, he has an excellent track record for high- quality performance and has over 20 years of experience in sales, management, and training.
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After more than a year since her original debut on the CBS Emmy-winning show “Undercover Boss”, Dina Dwyer-Owens, chairwoman and CEO of The Dwyer Group®, graced TV screens once again. Deemed an “epic boss”, Dina was invited to update viewers on Friday during the hit reality show’s season finale, “Undercover Boss: Epic Bosses.”
“Being on the show the first time in January of 2012 changed my life forever. And I’m not the only boss who can say that. ‘Undercover Boss’ decided to revisit some of the bosses from the past four seasons for a look at how profound the experience has been since the cameras stopped rolling. You can bet I was eager to share my update!” Dina said before her second appearance.
Dina explained that appearing on “Undercover Boss” led her and The Dwyer Group on an amazing journey and she encourages those who saw the original episode to also watch the follow-up.
If you missed the episode on Friday, May 17, you can watch the full “Undercover Boss: Epic Bosses” episode online along with other clips from the series.
Bonus Scenes from the Original Episode
Mr. Rooter® – Dina must venture into the crawl space of a house.
The Grounds Guys® – Dina trims a tree for the first time in her life while going undercover with The Grounds Guys.
Mr. Appliance® – Technician Tanna Marino assesses Dina’s wardrobe and jewelry choices.
Mr. Electric® – Technician Broc commments on Dina’s performance as an electrician.
For more information about Mr. Rooter, The Grounds Guys, Mr. Appliance, Mr. Electric or the three other service brands held by The Dwyer Group visit www.leadingtheserviceindustry.com.
Dina Dwyer Owens, chairwoman and CEO of The Dwyer Group®, appeared as Faith Brown on the Emmy-winning series “Undercover Boss” in January 2012. Since then, her undercover experience has impacted the lives of thousands. Men and women alike have come forward to reveal to Dina how her role as Faith Brown made a difference in their outlook on life. As such, the producers of “Undercover Boss” invited the franchise executive back on the show for a special episode, “Undercover Boss: Epic Bosses.”
So in anticipation of Dina’s second national network appearance, The Dwyer Group wants to know: has someone had a direct impact on your life, but you’ve never found the time or had the opportunity to thank him or her?
Tell us who unknowingly impacted your life and how you would use $3,000 to show your role model appreciation if you are the winner.
Here’s how you can enter:
- A Facebook post on The Dwyer Group’s page at www.facebook.com/TheDwyerGroup with your story of someone unknowingly having an impact on your life and how you would like to thank them.
- A tweet nominating your undercover role model with how you would like to thank them. The tweet must include #UndercoverReveal and @DwyerGroup to be entered.
- Upload a video to YouTube explaining who your role model is, why you are nominating them and how you would like to show your appreciation. Post it on The Dwyer Group’s Facebook page at www.facebook.com/TheDwyerGroup.
- Entries must be submitted by 11:59 p.m. EST, Friday, May 17, 2013.
- Click here for the OFFICIAL RULES.
Get your friends, family, family friends, friends’ families, co-workers, hairdressers and pet groomers to like, retweet, share and favorite your photos for more exposure.
And don’t forget…
“Undercover Boss: Epic Bosses” airs at 8 p.m. EST, Friday, May 17, on CBS.
In 2012, Dina Dwyer-Owens, Chairwoman and CEO of the Dwyer Group®, donned a cap, a wig, and a set of pearls to go undercover in her very own company. Faith Brown, Dina’s undercover alias, was an ordinary office assistant who was ready to trade-in her desk for a drill to get hands-on experience as a technician. As Dina received hands-on training in four different branches of her franchise, she not only received valuable insight into the front-line operations of her company, but also met some of the extraordinary people who make The Dwyer Group a leader in the service industry.
Deeply dedicated to her employees, her father’s vision, and a strong advocate for the company’s Code of Values®, Dina continuously demonstrates the qualities of an “epic boss” even after her experiences on the original episode. As such, Dina is scheduled to appear on a special episode of “Undercover Boss: Epic Bosses” airing nationally at 8 p.m. EST, Friday, May 17 on CBS.
Be sure to tune in with Dina as she reflects on the impact of her experiences as Faith Brown, and how The Dwyer Group has grown since last year. In the meantime, Dina shares her wisdom and experience for being an epic boss.
“The best tips I have for being a great boss is to focus on the 3 things that help a boss be great,” says Dina.
- Be your Best Authentic Self- in my case it’s living my faith and leading the company by living R.I.C.H.:
- Customer focus
- Having fun in the process
- Surround yourself with a great team, both professionally and personally.
- Have clear systems for success and train to those systems.
To learn how to apply systems for success, recruit a strong team, and implement the Code of Values® into your current business visit www.leadingtheserviceindustry.com or call 1 (866) 656-1504 for more information.
At the 53rd Annual Convention in Las Vegas, Nev., Franchise Direct caught up with The Dwyer Group® CEO and Chairwoman Dina Dwyer-Owens to hear her take on current franchise-industry trends, franchise opportunities for veterans and women, how to choose a franchise, and secrets to success and future plans for The Dwyer Group.
You can watch the full video interview by clicking here.
What are the main franchise trends that potential franchisees should be aware of?
Social media is huge—the world is changing as it relates to social media. Franchisees need to really understand how to market their business going forward. Franchisors that are really paying attention to that part of marketing can bring real value to franchise systems.
First of all, I think any franchisee considering getting into business with a franchise needs to be very clear about their passion. There are so many industries out there covered by franchising—more than 300. Be clear about what it is that you love to do and what gives you energy, and find the right franchise fit for you.
What kind of support does The Dwyer Group offer to potential franchisees?
At The Dwyer Group of companies, training is certainly a core competency, because we’re in the business of helping you become a great business operator—not just a great technician, but someone who’s great at working on the business and not in it. We teach everything from managing your finances—really understanding your Profit & Loss statements—to recruiting and retaining front-line team members, and managing the social media and marketing piece. We also work with them on brand-building, team-building, and building something that’s a legacy that they can then sell at the end of the day.
The Dwyer Group is heavily involved in the VetFran program. Can you tell us what is and what it does to help veterans entering franchising?
The founder of The Dwyer Group, my father, Don Dwyer, founded the VetFran program in the Gulf War in the early 90’s. He was an Army veteran, and he believed that those of us in franchising should be doing something to thank those men and women in the military who protected our free enterprise system, and help them live the American dream. The idea was to give veterans a chance to own their own business, and have franchisors giving their best deal. Since 9/11, when the program was re-launched and really owned by the IFA, we now have 530 franchisors giving their best deal to veterans, and over 4,000 veterans have now become franchisees. In addition to that, we’re also helping veterans become employed by franchise veterans, and we’ve got a target of employing 75,000 veterans by the year-end 2014, and we’re already above 60,000.
Franchising is absolutely conducive to the needs of women. It spans more than 300 industries, so it could be beauty care or, frankly, home services. We have female owners who own a Mr. Rooter® franchise, so there’s something for everybody. Women bring so much value to franchising because we’re big collaborators. We don’t mind getting together as a group and saying, “What’s the best way to do this?” With a franchising community, you need to listen to those franchisees. They’re out there doing that on the front line, day-in and day-out, and you need to be willing to sit down and hear what they have to say.
What can be done to encourage more female participation in franchising?
There are great organizations within the IFA—there are franchising groups for women around the country that meet typically on a monthly or bimonthly basis to attract more women. There is also an official mentoring program for women in the IFA. To speak up for The Dwyer Group, we’ve started a women in the trades program. With this program, we’re letting women know that there’s an opportunity here. You might start out as an employee, but you earn your way into owning a franchise. We even have a program called Project H.I.R.E. – “Hire Individuals, Recruit Entrepreneurs.” So if you’re interested in learning in the front line and getting your hands wet, you can earn while you learn. If you want to be a business owner one day, we’ll help you do that.
The Dwyer Group has grown substantially since its inception. What are your growth plans for the near future?
Yes, we’ve had tremendous growth, and I have to give credit to an amazing team that I work with as well as the wonderful family of franchisees that we have. The future looks bright for The Dwyer Group. We have seven brands today, and we will continue to grow those brands by helping our franchisees build successful businesses. We are also looking to acquire other similar businesses. If you think about your home, and there’s a menu of services that you need done, everything from appliance repair and grounds care to pool service, roofing, and maid service, those are all the categories we’d like to cover with The Dwyer Group brands. So, when you think of something that needs fixed in your home, you’ll think, “I wonder what The Dwyer Group brand can take care of this for us.”
Looking for franchise opportunities? Contact today us to learn about opportunities in your area.
International Women’s Day is about building community and awareness surrounding women’s stories as they try to achieve their personal and professional goals, and the Women’s Movement has come a long way since the establishment of International Women’s Day in the early 1900s.
When it comes to business, according to report commissioned by American Express Open, the growth of women-owned enterprises is currently at 1.5 times the national average. As of 2012, the report states, there are more than 8.3 million women-owned businesses in the United States that employ 7.7 million people and produce more than $1.3 trillion in revenues.
The Dwyer Group® is a company that stands behind its women leaders and women franchise owners. Read more